As a copy editor with experience in SEO, I know that businesses need to make sure they’re visible to customers in their local area. That’s where the Local 3 Pack Agreement comes in. In this article, I’ll explain what the Local 3 Pack Agreement is and how it can benefit your business.
What is the Local 3 Pack Agreement?
The Local 3 Pack Agreement is a partnership between Google and local businesses. It’s an agreement that Google makes with businesses to help them rank higher on local searches. The goal is to boost the visibility of local businesses in Google searches, making it easier for customers to find them when they’re looking for local services.
The Local 3 Pack is a feature of Google Maps and the Google search engine. It’s a section that displays the top three local businesses for any given search query. For example, if someone searches for “pizza places near me,” the Local 3 Pack will display the top three pizza places in their local area.
How does it work?
To be eligible for the Local 3 Pack, businesses need to create a Google My Business account. This account allows businesses to manage their online presence on Google, including their business information, photos, and reviews.
Once a business has a Google My Business account, they can start working on their Local 3 Pack Agreement. This involves optimizing their local SEO by ensuring their business information is accurate and up-to-date. They can also improve their ranking by getting more positive reviews and adding relevant photos to their Google My Business profile.
Benefits of the Local 3 Pack Agreement
The Local 3 Pack Agreement can benefit local businesses in several ways. Firstly, it helps businesses to rank higher on local searches, making it easier for customers to find them. This can lead to more website traffic, phone calls, and foot traffic to the business.
Secondly, the Local 3 Pack is a free feature of Google Maps and the Google search engine, which means businesses don’t need to pay to be included. This makes it accessible to all local businesses, regardless of their budget.
Finally, the Local 3 Pack is a highly visible feature of Google searches, which means businesses that are included are more likely to get noticed by potential customers. This can help to boost brand awareness and customer loyalty, which can lead to increased sales and revenue.
Conclusion
The Local 3 Pack Agreement is a valuable tool for local businesses looking to boost their visibility on Google. By optimizing their local SEO and creating a Google My Business account, businesses can improve their chances of being included in the Local 3 Pack. This can lead to increased website traffic, phone calls, and foot traffic, as well as improved brand awareness and customer loyalty. So, if you’re a local business owner, it’s time to take advantage of the Local 3 Pack Agreement and start reaching more customers in your local area.